A sales loop your team runs, built in 90 days.
GTM engineering for vertical SaaS
Works inside the tools you already use
HubSpot
Gong
Gmail
Salesforce
Intercom
Slack
Pipedrive
Fireflies.ai
Google Calendar
Attio
ZoomPostHog
Notion
Fathom
Stripe
Google Meet
Grain
LinkedIn
n8nHubSpotGongGmailSalesforceIntercomSlackPipedriveFireflies.aiGoogle CalendarAttioZoomPostHogNotionFathomStripeGoogle MeetGrainLinkedInn8nThe problem
Your best customerscame from other customers.
In your industry, your customers are your sales channel. A contractor tells another contractor. Right now, all of it runs through you.
01 / 03 · The ask
Your happiest customer was never asked.
Week three. They're live, and they tell you on a call that it works. That was the moment to ask who else should hear about you. The call ended. Nobody asked.
The cost: the next customer never hears your name.
02 / 03 · Handoffs
What you promised dies at the handoff.
On the call, you promised they'd be live in two weeks. Onboarding never heard it. All they see in the CRM is “Good call. Interested.”
The cost: the customer who should refer you starts out let down.
03 / 03 · Timing
A buyer is ready. You find out Friday.
An owner heard about you from a peer. They open your pricing page three times in two days. The alert sits in a dashboard. By Friday, they've signed with someone else.
The cost: you act on last week's buyer.
In a small industry
One wrong message travels to everyone.
In one week, your tools send one customer three things that don't match. In an industry this small, the next buyer hears about it at the next event.
Figures are illustrations of common setups, not product screenshots. Tool names and icons belong to their owners.
Every referral. Every promise.Right now, it runs through you.
The Loop Check
Where does your loop break?
The two-minute version. Tick what's true this month.
One or more, and the loop runs through you.
The full Loop Check takes about two hours, on your own. Or talk it through with Danny in 30 minutes.
Book a 30-minute callHow the loop works
One connected layer, inside your tools.
We start with the one moment that matters most to you, and connect only the tools it needs. It remembers what was said and promised. It notices the moment. An agent prepares, a person sends. Every week, it learns. After day 90, your team works from it every day.
- 01Notice the moment. First value reached. A past user moved company.
- 02Decide who acts. An agent prepares. A person sends.
- 03Work in your tools. The draft, the note, the task. One message.
- 04You set the limits. Big calls come to you. Every action is logged.
- 05Shared customer memory. What they said. What you promised.
The 90 days
90 days. One loop. One result you can measure.
It starts after the Review. One use case, built in your tools, measured against where you started.
Read more01 · Days 1–30
Foundation
We connect only the two or three tools your first use case needs, and measure where you start. Then we work the quick-win list with you: happy customers never asked, past users who moved company, accounts at risk.
You get: Your starting point, measured
02 · Days 31–45
Ownership
A session on your own loop map. Then a signed one-page: who owns the loop, the starting point, the target and the scope, and who leads at each stage. Targets are set from your own starting point and signed by day 45. Plus a playbook for your rep, written from your own calls.
You get: A signed one-page and a rep playbook
03 · Days 46–90
One use case, live
We build it with a written job for each agent, shared memory, the work done inside your tools, and limits with a log. We review it with you every week. It ends with a results report. Each team gets its own view, so day 91 is just the next month.
You get: A results report your board can read
What you get
On day 90, it's all yours.
Built in your accounts. Written down as we go. Nothing leaves with us.
Read moreIllustration: each team's view, set up in tools you already own. Not a product screenshot.
One use case, live
One of: a past user moves company, a customer reaches first value, the promise reaches onboarding, an early warning.
Shared customer memory
What each customer said and what you promised, kept where your team works.
A weekly scoreboard
Tied to your starting point, so you can see what moved and what didn't.
Who owns the loop, signed
One page: the owner, the target, the scope, and who leads at each stage.
A playbook for your rep
Written from your own call transcripts, not templates.
The results report
What we tested and what happened, what we learned, and what to do next. Board-ready.
You own everything
- Built in accounts you own
- Written down as we go
- Tool costs shown separately from our fees
- An agent prepares, a person sends
- No mass email
- Run it yourselves, or let Danny run it.
Who does the work
You work with Danny.
No account managers. The person who sells it does the work, start to finish.
- Sales
- SDR
- Growth
- GTM consulting
Most recently: go-to-market for funded startups approaching Series A.
- He traces your customers himself, on the Review.
- He builds the loop inside your tools.
- He works the quick-win list with you.
- He takes two or three clients at a time. That's the limit, on purpose.
Questions
Straight answers.
What founders ask before the first call.
In your industry, buyers trust each other. So a happy customer is how the next one hears about you. The loop is that path, run on purpose: notice when a customer is happy and ask for the introduction, keep what you promised through onboarding, notice when a past user moves company, and catch trouble early. A warning about churn always comes before any upsell.